“Greenways: Attracting new clients and selling the product”, is the next workshop that will be held on Friday 20 May/2016 at Bütgenbach (Belgium),

As part of the Greenways Outdoor project. It will be followed by a technical visit at the awarded transborder greenway Vennbahn! The agenda is worth the trip!


co-funded-cosme-horiz_enAEVV O-LOGO

logo-greenways outdoor_framePreliminary program

Workshop “Greenways: Attracting new clients and selling the product”

Venue: Sport- und Freizeitzentrum Worriken – at the Building « Pavillon » Worriken 9; 4750 Bütgenbach (Belgium)

Time: 9:15 – 12:30 + Technical visit: 14:00 -18:00



  • To present the project Greenways Outdoors and to encourage stakeholders to generate tourism product around greenways.
  • To share best practices in greenways infrastructure development, as key tool to develop cycle tourism.
  • To present key elements to attract new clients and to implement successful marketing campaigns on greenways
  • To provide key tips to create attractive cycle tourism packages linked to greenways.

Addressed to: Tourism promotion and greenway management authorities; Local service and equipment providers (SMEs) around greenways; Tour operators and active and nature tourism agencies; Public authorities and private organisations that want to promote greenways for tourism in its territories; Potential tourists / end users.



9:15     Registration

9:30     Words of welcome + Intro

10:00   Greenways Outdoor overview. M. Muñoz. European Greenways Association (EGWA) Director, Greenways Outdoor Coordinator.

10:15   Vennbahn Film

10:30  Measuring points along the Vennbahn: Gudrun Hunold (Ministry of the German-speaking Community  of Belgium)

11:00 The RAVel: a basic tool for the development of tourism by bike in Wallonie. G.Perrin (International adviser, Chemins du Rail)

11:30 Marketing and Communication, Top 10 tips, Product development Vennbahn: D. Heck, C. Hendrich (TAO) Product developer. Tourismusagentur ostbelgien. (Belgium).

12:00 Creation of a cycle package, J.-P. Weijers, tour operator (fietsrelax.nl)

12:30 – 13:30 Lunch break.
And Technical visit to the Vennbahn

13:45 Briefing Technical Visit

14:00 Technical Visit – section Bütgenbach-Leykaul

15:30 Coffee Break: Leykault

16:00 Technical Visit – Construction of a Greenway, section Steinbach-Sankt Vith; infrastructure works by the example of bridges and tunnels near Lommersweiler

17:30 Ravel-terrace, label ‘bed+bike’: B. Pfeiffer, financial manager (Leisure center Worriken)

18:00 End of the visit


Language – English


Accommodation recomended: Sporthouse Worriken (http://www.eastbelgium.com/unterkunft/Sporthouse-Worriken-Buetgenbach/#content ).

See the map here:  http://www.eastbelgium.com/logement/Sporthouse-Worriken-Buetgenbach/#tabs-4

How to arrive:

  • Train: Eupen + Bus to Bütgenbach (B).
  • Fly:  I found the nearest airports are Bonn/Koln (koeln-bonn-airport.de ) or  Dusseldorf -international (www.dus.com/en) in Germany, or Brussels  or Luxembourg; + train to Eupen (via Aachen in Germany or Liege Belgium) + bus to Bütgenbach (B).


This is a fantastic opportunity to learn about how to attract new clients and to know the awarded transborder greenway Vennbahn! The agenda worth the trip!

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