Four years of hard work by Sustrans in Wales to persuade the Welsh Assembly Government to invest in encouraging travel behaviour change has paid off. Ministers have committed to a £4million programme of travel planning over the next four years to encourage people to use sustainable transport.
As part of the Wales-wide project, Sustrans will contact households across several towns and cities offering personalised information to help people walk, cycle and use public transport more. Sustrans and partners Socialdata will work with local authorities and regional transport consortia to deliver the work, which will also involve schools and workplaces.
Jane Lorimer, Sustrans Cymru Deputy Director, said, “This has the potential to bring about real and sustained change in the way people in Wales travel.
‘Sustrans has already seen great results from delivering this kind of project elsewhere in the UK, typically seeing a reduction in car trips of around ten per cent.’ www.sustrans.org