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Greenways Outdoor

 

“Greenways Outdoor”

Creation and transnational promotion of outdoor tourism product linked to European Greenways

Greenways great Outdoors without borders and barriers

 Greenways Outdoor: Vías Verdes sin fronteras ni barreras.

Workshop Thursday 21/January/ 2015

Venue:  Madrid, Spain (at FITUR International tourism fair; room A 9.13)

Time: 10:30 – 14:30

Objectives:

  • To present the project Greenways Outdoors
  • To present key elements to generate successful tourism product around greenways: continuity of the greenways beyond administrative boundaries and accessibility.
  • To present main requirements and constraints to generate tourism product, with concrete examples of initiatives coming from public and SME.
  • To encourage greenways network to generate tourism product and to promote them at European level.

Addressed to: Tourism promotion and greenway management authorities; Local service and equipment providers (SMEs) around greenways; Tour operators and active and nature tourism agencies; Public authorities and private organisations that want to promote greenways for tourism in its territories; Potential tourists / end users.

 

Program (Preliminar):

10:00 – Registration
10:30 – 11:00 – Open act
  • Representatives from: European Commission; Turespaña; EGWA and Spanish Railways Foundation (FFE).

European Commission: “EU policy on sustainable tourism; EU funds opportunities for tourism and greenways” (tbc)

11:00 – 11:45 – Greenways Outdoor: the project

Project General Overview. Methodology for the development of tourism product: European catalogue of greenway tourism products and professional greenway-related services. Participation at the European Catalogue.

  • Mercedes Muñoz, European Greenways Association (EGWA) Director, Greenways Outdoor Coordinator. (European Scope)
  • Carmen Aycart, Greenways Program Manager and Arantxa Hernandez, Head of studies and communication of Greenways Program. Fundación de los Ferrocarriles Españoles. (Spain)
  • Jesús Blázquez; Manager; Rutas Pangea (Spain)
11: 45 – 12:15  – Break
12:15 – 13:15 – Greenways – No borders no barriers

Keys to offer an attractive tourism product: continuity of greenways beyond administrative boundaries (country, region, province, or municipality), integration in long distances itineraries and accessibility.

  • Vennbahn greenway. Christoph Hendrich; product developer. Tourismusagentur ostbelgien. (Belgium).
  • Eurovelo Network. Jesus Freire. European Cyclist Federation (ECF), (Belgium).
  • Representative from Plazaola Greenway (Spain).
  • Murcia region greenways. (Spain).Juan Soria Martínez. Gerente del Consorcio de las Vías Verdes de la Región de Murcia.
13:15 -14:15 – Generating greenways product. Round table:

Examples of greenways in different stages of development presented by Greenways Outdoor projects partners. How are they working to generate tourism product? Assets and obstacles. What are the results?

  • Vidzeme región. Raities Sijas. Vidzemes Turisma Asociacija (Latvia).
  • Vía verde de la Sierra. María Jiménez, Gerente Fundación Vía verde de la Sierra. (Andalucia, Spain).
  • Ecopista do Dao, José Carlos Almeida; CIM-Viseu Dao Lafoes (Portugal).
  • Delta Po. Representative from Local Action Group (GAL) Delta Po (Italy).
  • Around Subbetica greenway. Antonio Camacho; Subbetica Bikes Friends, (Spain).
  • Greenways Marathon’s. Representative from Diversport (Spain).
14:15 – 14:30  – Closing words.

English / Spanish – with translation

Location: Madrid, Spain